Friday, February 02, 2007

it's proenza schouler, shhhhh-ouler

A woman last night was running around picking up as much loot as she could, and saying how she just loves Proenza Sk-ooler.

"If you can't pronounce it, you can't buy it. That's the law, ma'am. I'm sorry. I didn't make the law."

(No, okay, I did. What a lark! But making up laws is capitol-F-u-n.)

3 comments:

LZP said...

But the designers pronounce it "Skooler." I know, I was surprised, too. But I've heard them in interviews.

DMn said...

So they can't pronounce their own name? Because that's German, and that's how it's pronounced.

German-Southern-Baptist testify.

Amen! Ooooo lawdy! A-men!

LZP said...

I can't explain why they pronounce it that way. You know how family names get bastardized once they hit the US.